Stage One - Define Goals


  • Define your primary message.
  • Define your secondary messages.
  • Define your products or services.
  • Determine your audience.
  • What function do you want the site to serve? (e.i., sales, support, technical, customer service, informational).
  • What forms of communication do you have with your audience?
  • How do you see the Web Site working with the other forms of communication?